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eng problem (summarise)

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summarise on 100 wordsthe process is centainly not rational.To quote Stan Gross, a marketing consultant in Pennysylyania , ' i can't ask you why you like a centain package , and you can't tell me.The package is not silent.it screams - but it screams to your inner mind .To plumb this inner... 顯示更多 summarise on 100 words the process is centainly not rational.To quote Stan Gross, a marketing consultant in Pennysylyania , ' i can't ask you why you like a centain package , and you can't tell me.The package is not silent.it screams - but it screams to your inner mind .To plumb this inner mind,Gross asks groups of people to play games meant to elicit inner,pre-rational responses.Formed into teams ,they are given a series of packets and challenged to tell stories about them.They are asked :'if the toothpaste were a person,write its obituary.'Or,'if this detergent were a film,what would it be about?"He encourages such playfulness because he think it bypasses rational judgement and gets truer reactions. Obviously , Gross and other psychological marketers are dealing with fears and desires that go deeper than whiter laundry.Parents worry that they are falling their children.Individuals feel lonely and unfulfilled .To assuage these anxieties through such placebos as a frozen pizza ir a packet of chewing gum -doesn't that seem cruel?Gross argues that people know, on some level ,that the purchases they make will not fulfill their deepest wants .'Buying things is a way of coping ,"Gross says.We may know they are empty symbols ,but we pursue these bright baubles because they satisfy us.And perhaps because , at still another level , we enjoy watching their gloriously sophisticated competition for our favours.

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The process is not rational. To quote Stan Gross, a Pennsylvania marketing consultant, “You can’t tell me why you like a certain package. It screams to your inner mind.” Gross challenged groups of people, asked them to tell stories about a series of packets. He asks playful questions to bypasses people’s rational judgment. Gross is dealing with fears and desires that go deeper. He argues that people know their purchases will not fulfill their deepest wants. Buying things is a way of coping. We pursue just because they satisfy us. We enjoy watching their gloriously sophisticated competition for our favours. (Original 235 words, now 100 words)

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